{"id":3116,"date":"2019-01-23T16:40:19","date_gmt":"2019-01-23T15:40:19","guid":{"rendered":"https:\/\/arrasbaztan.eus\/zer-da-arras-baztan-marka\/"},"modified":"2020-02-10T09:45:01","modified_gmt":"2020-02-10T08:45:01","slug":"marque-arras-baztan","status":"publish","type":"page","link":"https:\/\/arrasbaztan.eus\/fr\/marque-arras-baztan\/","title":{"rendered":"Qu\u2019est-ce qu\u2019est la marque Arras Baztan"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=\u00a0\u00bb1\/2&Prime; col_shadow=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb col_shadow_hover=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1559126920016{padding-right: 2% !important;}\u00a0\u00bb]<div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-left style_01 dfd-heading-6ac97dd1aef57 dfd-disable-resposive-headings\" id=\"dfd-heading-6ac97dd1aef57\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h1 class=\"widget-title dfd-title \" style=\"\">Qu\u2019est-ce qu\u2019est la marque Arras Baztan <\/h1><div class=\"dfd-heading-delimiter dfd-img-lazy-load\"><\/div><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6ac97dd1aef57.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {border-bottom-style:solid;border-bottom-width:1px;width:100px;border-bottom-color:#dddddd;}.dfd-heading-6ac97dd1aef57.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:20px;margin-bottom:10px;}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div>[vc_column_text]ARRAS BAZTAN est une <strong>marque territoriale<\/strong> bas\u00e9e sur l&rsquo;identit\u00e9 de la Vall\u00e9e du Baztan. Elle a \u00e9t\u00e9 cr\u00e9\u00e9e \u00e0 partir des caract\u00e9ristiques de l\u2019imaginaire collectif, autrement dit, de la fa\u00e7on dont les habitants de la r\u00e9gion comprennent leur territoire. Le crit\u00e8re utilis\u00e9 est l&rsquo;adaptation au syst\u00e8me de valeurs local, afin de le pr\u00e9server. La marque est structur\u00e9e autour de son pilier principal, qui n\u2019est autre que le paysage naturel fa\u00e7onn\u00e9 par l\u2019\u00e9levage depuis des si\u00e8cles[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"50\" data-normal_resolution=\"1024\" data-normal_size=\"35\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"40\" style=\"height: 50px;\"><\/div>[\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime;]<div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-left style_01 dfd-heading-6ac97dd1af17c dfd-disable-resposive-headings\" id=\"dfd-heading-6ac97dd1af17c\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h1 class=\"widget-title dfd-title \" style=\"\">\u00c0 quoi sert-elle<\/h1><div class=\"dfd-heading-delimiter dfd-img-lazy-load\"><\/div><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6ac97dd1af17c.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {border-bottom-style:solid;border-bottom-width:1px;width:100px;border-bottom-color:#dddddd;}.dfd-heading-6ac97dd1af17c.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:20px;margin-bottom:10px;}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div>[vc_column_text]Elle incorpore le syst\u00e8me de valeurs de l&rsquo;identit\u00e9 de la Vall\u00e9e du Baztan, apportant ainsi une valeur ajout\u00e9e \u00e0 la r\u00e9gion, tout en prot\u00e9geant et en diffusant, \u00e0 l\u2019int\u00e9rieur et \u00e0 l\u2019ext\u00e9rieur, les m\u00e9thodes de la <strong>pratique autochtone<\/strong>. En plus de pr\u00e9server et de promouvoir l&rsquo;identit\u00e9, cette marque favorise le d\u00e9veloppement socio-\u00e9conomique et culturel, <strong>respectueux des valeurs locales<\/strong>. Ce qui rend possible et permet la collaboration entre les acteurs locaux et les habitants de la vall\u00e9e.[\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"50\" data-normal_resolution=\"1024\" data-normal_size=\"35\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"40\" style=\"height: 50px;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"dfd-heading-shortcode\"><div class=\"dfd-heading-module-wrap  text-left style_01 dfd-heading-6ac97dd1af34c dfd-disable-resposive-headings\" id=\"dfd-heading-6ac97dd1af34c\" ><div class=\"inline-block\"><div class=\"dfd-heading-module\"><h1 class=\"widget-title dfd-title \" style=\"\">D\u00e9veloppement de la marque<\/h1><div class=\"dfd-heading-delimiter dfd-img-lazy-load\"><\/div><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t\t\t$(\"head\").append(\"<style>.dfd-heading-6ac97dd1af34c.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {border-bottom-style:solid;border-bottom-width:1px;width:100px;border-bottom-color:#dddddd;}.dfd-heading-6ac97dd1af34c.dfd-heading-module-wrap .dfd-heading-module .dfd-heading-delimiter {margin-top:20px;margin-bottom:10px;}<\/style>\");\r\n\t\t\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t\t\t<\/script><\/div>[vc_column_text]Les contributions des agents locaux et du peuple ont \u00e9t\u00e9 indispensables pour pouvoir caract\u00e9riser toutes les histoires du Baztan. Le processus participatif qui a \u00e9t\u00e9 d\u00e9velopp\u00e9 a eu les contributions des personnes de tous les villages, \u00e2ges et profils socio-\u00e9conomiques. Cet processus, dont l\u2019objectif \u00e9tait de valoriser les particularit\u00e9s de la vall\u00e9e, a \u00e9t\u00e9 mis en practique dans une perspective \u00e9tique et de gestion du patrimoine immat\u00e9riel. [\/vc_column_text]<div class=\"dfd-spacer-module\"  data-units=\"px\" data-wide_resolution=\"1280\" data-wide_size=\"50\" data-normal_resolution=\"1024\" data-normal_size=\"35\" data-tablet_resolution=\"800\" data-tablet_size=\"30\" data-mobile_resolution=\"480\" data-mobile_size=\"40\" style=\"height: 50px;\"><\/div><div class=\"animation-container \" ><div id=\"video-player-6ac97dd1af515-4286\" class=\"dfd-videoplayer style-1  text-center \"><div class=\"dfd-video-content video-content\" id=\"module_video_6ac97dd1af521\"><div class=\"dfd-video-box no-thumb\"  ><div class=\"wpb_video_wrapper\"><iframe loading=\"lazy\" title=\"BAZTAN_MARKA_EUS\" src=\"https:\/\/player.vimeo.com\/video\/241905973?dnt=1&app_id=122963\" width=\"1200\" height=\"675\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/div><\/div><\/div><\/div><\/div><script type=\"text\/javascript\">\r\n\t\t\t\t\t\t\t(function($) {\r\n\t\t\t\t\t\t\t\t$(\"head\").append(\"<style><\/style>\");\r\n\t\t\t\t\t\t\t\t$(document).ready(function(){\r\n\t\t\t\t\t\t\t\t\tDFD_VideoModule.init(\"module_video_6ac97dd1af521\",\"video-player-6ac97dd1af515-4286\");\r\n\t\t\t\t\t\t\t\t});\r\n\t\t\t\t\t\t\t})(jQuery);\r\n\t\t\t\t\t\t<\/script>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=\u00a0\u00bb1\/2&Prime; col_shadow=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb col_shadow_hover=\u00a0\u00bbbox_shadow_enable:disable|shadow_horizontal:0|shadow_vertical:15|shadow_blur:50|shadow_spread:0|box_shadow_color:rgba(0%2C0%2C0%2C0.35)\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1559126920016{padding-right: 2% !important;}\u00a0\u00bb][vc_column_text]ARRAS BAZTAN est une marque territoriale bas\u00e9e sur l&rsquo;identit\u00e9 de la Vall\u00e9e du Baztan. Elle a \u00e9t\u00e9 cr\u00e9\u00e9e \u00e0 partir des caract\u00e9ristiques de l\u2019imaginaire<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3116","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u2019est-ce qu\u2019est la marque Arras Baztan - Arras Baztan<\/title>\n<meta name=\"description\" content=\"ARRAS BAZTAN est une marque territoriale bas\u00e9e sur l&#039;identit\u00e9 de la Vall\u00e9e du Baztan. Elle a \u00e9t\u00e9 cr\u00e9\u00e9e \u00e0 partir des caract\u00e9ristiques de l\u2019imaginaire\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arrasbaztan.eus\/fr\/marque-arras-baztan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u2019est-ce qu\u2019est la marque Arras Baztan - Arras Baztan\" \/>\n<meta property=\"og:description\" content=\"ARRAS BAZTAN est une marque territoriale bas\u00e9e sur l&#039;identit\u00e9 de la Vall\u00e9e du Baztan. Elle a \u00e9t\u00e9 cr\u00e9\u00e9e \u00e0 partir des caract\u00e9ristiques de l\u2019imaginaire\" \/>\n<meta property=\"og:url\" content=\"https:\/\/arrasbaztan.eus\/fr\/marque-arras-baztan\/\" \/>\n<meta property=\"og:site_name\" content=\"Arras Baztan\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-10T08:45:01+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/arrasbaztan.eus\\\/fr\\\/marque-arras-baztan\\\/\",\"url\":\"https:\\\/\\\/arrasbaztan.eus\\\/fr\\\/marque-arras-baztan\\\/\",\"name\":\"Qu\u2019est-ce qu\u2019est la marque Arras Baztan - Arras Baztan\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/arrasbaztan.eus\\\/#website\"},\"datePublished\":\"2019-01-23T15:40:19+00:00\",\"dateModified\":\"2020-02-10T08:45:01+00:00\",\"description\":\"ARRAS BAZTAN est une marque territoriale bas\u00e9e sur l'identit\u00e9 de la Vall\u00e9e du Baztan. Elle a \u00e9t\u00e9 cr\u00e9\u00e9e \u00e0 partir des caract\u00e9ristiques de l\u2019imaginaire\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/arrasbaztan.eus\\\/fr\\\/marque-arras-baztan\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/arrasbaztan.eus\\\/fr\\\/marque-arras-baztan\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/arrasbaztan.eus\\\/fr\\\/marque-arras-baztan\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/arrasbaztan.eus\\\/fr\\\/arras-baztan\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qu\u2019est-ce qu\u2019est la marque Arras Baztan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/arrasbaztan.eus\\\/#website\",\"url\":\"https:\\\/\\\/arrasbaztan.eus\\\/\",\"name\":\"Arras Baztan\",\"description\":\"Baztan bailararen marka ofiziala\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/arrasbaztan.eus\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qu\u2019est-ce qu\u2019est la marque Arras Baztan - Arras Baztan","description":"ARRAS BAZTAN est une marque territoriale bas\u00e9e sur l'identit\u00e9 de la Vall\u00e9e du Baztan. Elle a \u00e9t\u00e9 cr\u00e9\u00e9e \u00e0 partir des caract\u00e9ristiques de l\u2019imaginaire","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/arrasbaztan.eus\/fr\/marque-arras-baztan\/","og_locale":"fr_FR","og_type":"article","og_title":"Qu\u2019est-ce qu\u2019est la marque Arras Baztan - Arras Baztan","og_description":"ARRAS BAZTAN est une marque territoriale bas\u00e9e sur l'identit\u00e9 de la Vall\u00e9e du Baztan. Elle a \u00e9t\u00e9 cr\u00e9\u00e9e \u00e0 partir des caract\u00e9ristiques de l\u2019imaginaire","og_url":"https:\/\/arrasbaztan.eus\/fr\/marque-arras-baztan\/","og_site_name":"Arras Baztan","article_modified_time":"2020-02-10T08:45:01+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/arrasbaztan.eus\/fr\/marque-arras-baztan\/","url":"https:\/\/arrasbaztan.eus\/fr\/marque-arras-baztan\/","name":"Qu\u2019est-ce qu\u2019est la marque Arras Baztan - Arras Baztan","isPartOf":{"@id":"https:\/\/arrasbaztan.eus\/#website"},"datePublished":"2019-01-23T15:40:19+00:00","dateModified":"2020-02-10T08:45:01+00:00","description":"ARRAS BAZTAN est une marque territoriale bas\u00e9e sur l'identit\u00e9 de la Vall\u00e9e du Baztan. Elle a \u00e9t\u00e9 cr\u00e9\u00e9e \u00e0 partir des caract\u00e9ristiques de l\u2019imaginaire","breadcrumb":{"@id":"https:\/\/arrasbaztan.eus\/fr\/marque-arras-baztan\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/arrasbaztan.eus\/fr\/marque-arras-baztan\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/arrasbaztan.eus\/fr\/marque-arras-baztan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/arrasbaztan.eus\/fr\/arras-baztan\/"},{"@type":"ListItem","position":2,"name":"Qu\u2019est-ce qu\u2019est la marque Arras Baztan"}]},{"@type":"WebSite","@id":"https:\/\/arrasbaztan.eus\/#website","url":"https:\/\/arrasbaztan.eus\/","name":"Arras Baztan","description":"Baztan bailararen marka ofiziala","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/arrasbaztan.eus\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/arrasbaztan.eus\/fr\/wp-json\/wp\/v2\/pages\/3116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arrasbaztan.eus\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/arrasbaztan.eus\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/arrasbaztan.eus\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arrasbaztan.eus\/fr\/wp-json\/wp\/v2\/comments?post=3116"}],"version-history":[{"count":3,"href":"https:\/\/arrasbaztan.eus\/fr\/wp-json\/wp\/v2\/pages\/3116\/revisions"}],"predecessor-version":[{"id":3224,"href":"https:\/\/arrasbaztan.eus\/fr\/wp-json\/wp\/v2\/pages\/3116\/revisions\/3224"}],"wp:attachment":[{"href":"https:\/\/arrasbaztan.eus\/fr\/wp-json\/wp\/v2\/media?parent=3116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}